Skills & Tool Stack
Categorized breakdown of analytical tools, database languages, spreadsheets, business intelligence platforms, and domain competencies.
Data & Analytics Methodology
Core analytical skills honed through professional experience and Google Data Analytics training.
Cleaning messy datasets, handling null values, and standardizing schemas in SQL & Excel.
Identifying distributions, anomalies, correlations, and business patterns.
Historical time-series analysis for tourism recovery and sales seasonality.
Designing metric dashboards for profit margins, conversion rates, and booking pipelines.
Formulating business questions and framing quantitative analytical workflows.
SQL & Technical Languages
Database querying, data manipulation, and programming languages.
Multi-table JOINs, GROUP BY aggregations, window functions, and filtering in BigQuery & relational DBs.
RStudio data manipulation with tidyverse and basic ggplot2 visualization.
Data science libraries (pandas, numpy) through MSc Applied AI coursework.
Visualization & Analytics Tools
Industry-standard business intelligence tools, spreadsheets, and reporting platforms.
DataCamp certified in Power BI report design, custom visual formatting, and interactive dashboard creation.
Building interactive dashboards, calculated fields, parameters, and dual-axis charts.
VLOOKUP/XLOOKUP, Pivot Tables, conditional formatting, and operational pipeline trackers.
Web metrics dashboards and interactive client performance summaries.
Tracking web traffic, user behaviour, and campaign performance.
Cloud data warehouse querying for large-scale transaction and device datasets.
Developing AI & Data Science Capability
Active postgraduate studies at the University of Bradford.
Supervised and unsupervised learning models for classification and regression.
Integrating AI techniques into business automation and analytical pipelines.
Automating repetitive data aggregation and reporting workflows.
Operational & Transferable Skills
Proven leadership, logistics, and consulting capabilities from 3+ years in tourism operations.
Deconstructing complex operational challenges into actionable analytical steps.
Translating technical data findings into clear B2B executive reports.
Leading teams of 10+ and managing international client expectations under pressure.
Managing logistics budgets, vendor invoices, and financial reconciliations.