Raj HamalData Analyst
Career History

Experience shaped by real-world problems.

From managing international tourism operations in Nepal to working across digital marketing and data-driven environments, each stage has strengthened how I understand problems, work with information, and make decisions.

01Full-Time Operations & Leadership

Tour Manager / Senior Trekking Guide

Apex Himalaya TreksKathmandu, Nepal
Apr 2022 – Dec 2025

Promoted to lead manager role, successfully overseeing 40+ high-altitude expeditions with zero critical safety breaches and streamlined tracking systems for guide assignments and permit pipelines.

Selected Contributions

  • Managed operational planning and end-to-end logistics for 40+ multi-day international expeditions, coordinating budgets, suppliers, staff, and client requirements.
  • Built and maintained Google Sheets tracking dashboards for permit status, booking pipelines, and guide assignments, improving operational visibility across teams.
  • Compiled comprehensive post-trip analytical reports using client feedback, cost variance information, and incident logs to identify operational improvements.
  • Reconciled invoices, supplier payments, and guest billing, systematically identifying financial discrepancies and maintaining accurate financial records.
  • Translated operational and booking data into clear executive summaries for B2B partners and senior stakeholders.
  • Led multidisciplinary teams of 10+ staff members, managing workloads, service quality standards, and changing operational priorities in high-stakes environments.
  • Executed structured problem solving and independent decision-making to resolve urgent operational issues in time-critical situations.
  • Communicated effectively with international clients and corporate partners from diverse cultural and professional backgrounds.
02Internship

Operations & Marketing Intern

Apex Himalaya TreksKathmandu, Nepal
Oct 2021 – Mar 2022

Earned promotion to full-time Tour Manager within 6 months through rigorous tracking of client booking records and social media performance analysis.

Selected Contributions

  • Maintained detailed client enquiry and booking records, supporting invoicing workflows and payment tracking.
  • Assisted senior management with itinerary pricing and cost analysis to inform operational pricing decisions.
  • Analysed social media campaign performance using engagement metrics to optimize marketing reach.
  • Supported daily communication and coordination between clients, ground suppliers, and internal management teams.
  • Demonstrated high reliability and analytical diligence, earning a promotion to Tour Manager within six months.
03Independent / Freelance

Digital Marketing & Social Media Management

Independent / FreelanceBradford / Remote
2023 — Present

Working independently in digital marketing introduced me to a different side of business: understanding audiences, communicating through digital channels, measuring engagement, and using performance information to improve decisions.

Selected Contributions

  • Managed social media activities including content planning, publishing, audience engagement, and performance monitoring.
  • Developed digital content and campaigns aligned with brand and business objectives.
  • Monitored engagement, reach, audience behaviour, and campaign metrics to understand content and campaign performance.
  • Supported digital and paid social campaigns where required, focusing on execution, measurement, and optimisation.
  • Worked with tools including Meta Business Suite, Meta Ads Manager, Google Analytics, Google Tag Manager, Looker Studio, and Microsoft Clarity.
  • Used digital performance data to identify patterns, evaluate results, and provide practical recommendations for improving content and campaigns.
The common thread

Understand the problem.
Work with the data.
Improve the decision.

My experience in operations gave me practical business context. Digital marketing introduced me to audiences, digital channels, and performance information. Together, these experiences shaped my current focus on Data Analytics, Business Intelligence, and Applied AI.