RAJ HAMAL
Turning data into insights, dashboards, and better business decisions.
3+ years of real-world operations and client-facing experience, now building a career in data analytics and applied AI.
Univ. of Bradford
Google Certified
Hands-on experience in operations, client billing, and spreadsheet analytics.
Multi-day international expeditions with full logistics & budget oversight.
Superstore transactional dataset cleaned and modeled for profit margins.
Summiteer of Mera Peak, demonstrating high-pressure decision making.
SQL
Tableau
Power BI
Python
Google Sheets
Google BigQuerySQLTableauPower BIPythonGoogle SheetsGoogle BigQuerySQLTableauPower BIPythonGoogle SheetsGoogle BigQueryFrom Nepal to the UK,
solving real problems
through data.
Connecting hands-on operational leadership and performance marketing experience with postgraduate Data Analytics and Applied AI study in the UK.
Nepal
Operations
Digital
Marketing
Data & AI
Analytics
UK
Future
Understanding real-world problems
Tourism, customers, suppliers, teams and operations.
Learning to work with data
Performance marketing, measurement, experimentation and understanding customer behaviour.
Moving toward analytics & AI
Data analytics, business intelligence and practical AI applied to real business problems.
Projects that show how I work with data.
A selection of analytics projects focused on turning raw information into clear findings, useful visualizations, and business insight.
Nepal Tourism Industry Analysis
10x Historical Growth, COVID-19 Impact & Recovery Analysis (1964–2023)
End-to-end business analytics project analyzing Nepal's international tourist arrivals, revenue patterns, and post-pandemic recovery using official government statistics.
10x Macro Expansion: Tourist arrivals expanded from 93,000 (1975) to a peak of 1.197 million in 2019.
Google Sheets
Tableau PublicGoogle DocsData ModelingEcotourism Market Analysis 2025
Deciphering the 51-Point Intention-Action Gap in the $286B Sustainable Travel Market
Business analysis case study investigating why 84% of travelers express demand for sustainable travel but only 33% book it, identifying trust barriers and pricing myths.
The Price Myth Shattered: Certified sustainable accommodations are actually 39% CHEAPER on average than conventional luxury options, disproving the consumer perception that eco-travel is inherently cost-prohibitive.
Tableau PublicGoogle SheetsGoogle SlidesPDF Case StudySales Performance Dashboard – Superstore
Profit Margin & Regional Retail Analysis Across 10,000 Transactions (2014–2017)
Exploratory analysis of 4 years of retail transaction data from the US Superstore dataset to pinpoint underperforming product categories and geographic profitability drivers.
Top-Line vs Bottom-Line Divergence: Technology generated the highest total profit margin (~17.4%), while Furniture suffered from severe margin compression (~2.4%).
Google SheetsTableau PublicFeature EngineeringProfessional Experience
Demonstrated leadership, budget reconciliation, tracking dashboards, and operational execution in high-stakes environments.
Tour Manager / Senior Trekking Guide
Apex Himalaya Treks • Kathmandu, Nepal
Promoted to lead manager role, successfully overseeing 40+ high-altitude expeditions with zero critical safety breaches and streamlined tracking systems for guide assignments and permit pipelines.
Operations & Marketing Intern
Apex Himalaya Treks • Kathmandu, Nepal
Earned promotion to full-time Tour Manager within 6 months through rigorous tracking of client booking records and social media performance analysis.
Digital Marketing & Social Media Management
Independent / Freelance • Bradford / Remote
Working independently in digital marketing introduced me to a different side of business: understanding audiences, communicating through digital channels, measuring engagement, and using performance information to improve decisions.
From Tourism to Data & AI
A progression from tourism and business foundations to postgraduate study in applied artificial intelligence and data analytics.
MSc Applied Artificial Intelligence and Data Analytics
Postgraduate study focused on artificial intelligence and data analytics, building the technical foundation for a career working with data, AI and business problems.
Bachelor of Travel and Tourism Studies
Built a foundation in tourism, business, operations and customer-focused environments. This experience later became the context for exploring data and business analytics.
Higher Secondary Education · Science (Biology)
A science-based foundation that developed early analytical, quantitative and problem-solving skills.
Tools I use to turn data into insight.
A practical toolkit spanning analytics, visualization, tracking, databases, and business intelligence.
Data & Analytics Methodology
Data Cleaning & Preparation
Cleaning messy datasets, handling null values, and standardizing schemas in SQL & Excel.
Exploratory Data Analysis (EDA)
Identifying distributions, anomalies, correlations, and business patterns.
Trend Analysis & Forecasting
Historical time-series analysis for tourism recovery and sales seasonality.
KPI & Performance Reporting
Designing metric dashboards for profit margins, conversion rates, and booking pipelines.
Business Problem Translation
Formulating business questions and framing quantitative analytical workflows.
SQL & Technical Languages
SQL
Multi-table JOINs, GROUP BY aggregations, window functions, and filtering in BigQuery & relational DBs.
R
RStudio data manipulation with tidyverse and basic ggplot2 visualization.
Python
Data science libraries (pandas, numpy) through MSc Applied AI coursework.
Visualization & Analytics Tools
Power BI
DataCamp certified in Power BI report design, custom visual formatting, and interactive dashboard creation.
Tableau & Tableau Public
Building interactive dashboards, calculated fields, parameters, and dual-axis charts.
Google Sheets & Excel
VLOOKUP/XLOOKUP, Pivot Tables, conditional formatting, and operational pipeline trackers.
Google Data Studio / Looker Studio
Web metrics dashboards and interactive client performance summaries.
Google Analytics
Tracking web traffic, user behaviour, and campaign performance.
Google BigQuery
Cloud data warehouse querying for large-scale transaction and device datasets.
Google Data Analytics Professional Certificate
Issued by Google • Jan 2026
A verified credential supporting my foundation in digital marketing, analytics, and data-driven decision making.
More analytical work
Bellabeat Smart Device Usage Analysis
Google Data Analytics Capstone – Smart Device Health Data Exploration (In Progress)
Google Data Analytics capstone project analyzing public Fitbit smart device health and activity usage data in BigQuery to recommend growth strategies for Bellabeat wellness products.
Google BigQuery
SQLFitbit DatasetR ExplorationLet's build something
meaningful with data.
Open to conversations around Data Analytics, Business Intelligence, Applied AI, and opportunities where data can solve real business problems.
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